![]() And even if they haven't asked for it, if what you give them is more of what they want, they'll keep coming back and they'll tell their friends, who will also become customers. Is it ethical to make these adjustments and retouches without a client's request or advance approval? Well, it goes back to the old idea that in any business, you want to give the customer what he or she wants. The software is now so advanced that the changes, done properly and responsibly, are convincing enough that even experts can't tell the difference between real life and the altered reality of the manipulation that occurs. raising the cheekbones), to changing a subject's eye color and even applying makeup digitally. So, what do these programs do, exactly? The technology has progressed immensely during the last ten years to the point where changes can be made to everything from facial structure (ie. Even though you didn't ask for it, the best photographers will use various portrait retouching software to, basically, make you look fantastic. ![]() They almost always use portrait retouching software as a routine part of their post-shoot processing. It's a secret held by the best portrait photographers generally everywhere around the world who regularly shoot weddings, family photos, glamour/boudoir work and other personal, non-professional client work. One thing you should know about this retouching business is that it goes much further than the arena of professional models! I'm about to reveal a hidden secret that most portrait photographers don't discuss with their clients and generally don't want you to know about. "Portrait Plus", "Beautone" and "Face Filter" are other popular retouching options. One of the most popular and powerful portrait retouching programs is Anthropics Technology's "Portrait Professional" or "Portrait Pro" for short. ![]() However, when it comes to retouching portraits, after cropping, exposure and other processing jobs are done in Photoshop or Lightroom, the portrait image is usually then moved into another program in the workflow that's dedicated to portrait retouching. Most photo pro's use Photoshop, Lightroom and other professional image editing software to process almost all of their images before they are presented to the client. And while, yes, one can use Photoshop to remove blemishes, adjust skin tone and make minor changes to a person's appearance, it is not the primary software for this purpose. It's rather common these days for the layperson to refer to an obviously retouched photo as having been "Photoshopped", as though the name of the software is a verb.
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